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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS obtains court interdict against protesting students - classes will resume on 22 October 2015
2015-10-21

A court interdict was successfully granted to the University of the Free State (UFS) this afternoon against conduct by anyone who intends to damage the property of the university or who interferes with the rights of others.  Any disruption that happens as from now, will be illegal and the UFS will have the right to call upon the South African Police Service (SAPS) to enforce the interdict.

“The interdict does not prevent students from exercising their right to protest or to use any form of demonstration that does not threaten people or property. In doing this, management believes that it is in keeping with its double responsibility of guaranteeing all students’ rights and safeguarding the university’s staff, academic activities and property,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

“The university management is still open to engage with students in discussing the implications of their demands for a zero percent fee increase,” says Prof Jansen.

All three campuses of the UFS will be open tomorrow (22 October 2015) and all academic programmes and support services will resume as normal. Order will be maintained on the campuses, using the powers of the interdict. No one will be allowed to enter or exit the campuses without a valid UFS staff or student card.



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