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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

All activities on UFS Bloemfontein and Qwaqwa Campuses postponed until Monday 26 October 2015
2015-10-22

All academic and administrative activities on the Bloemfontein and Qwaqwa Campuses of the University of the Free State (UFS) have been postponed until Monday 26 October 2015.

UFS students joined the national protests against the increases in class and study fees at universities across the country on Tuesday 20 October 2015.

All campuses of the UFS were closed down on Wednesday 21 October 2015 and a court interdict was granted the same day against conduct by anyone who intends to damage the property of the university or who interferes with the rights of others.

Additional security measures have been implemented at all residences on the Bloemfontein Campus today, and no acts of violence or intimidation have been reported in residences. The situation on the Bloemfontein Campus grounds is monitored carefully to ensure calmness.

Messages doing the round on social media today that management agreed to a 0% increase in fees in 2016 are not true. The university management are continuously communicating with the Student Representative Council (SRC), while working incessantly to restore peace and stability on the Bloemfontein Campus.

“Although the university management supports the right of students to protest, it has a responsibility towards the university community to ensure the safety of property and people, as well as the rights of other students who do not feel inclined to participate in this movement. The university management calls on non-protesting students to remain calm and to refrain from getting into any confrontation with protesting students. This is a trying time for universities across the country, and the main concern of the UFS management is to maintain stability on the campuses,” says Prof Nicky Morgan, Acting Rector of the UFS.

 “We are committed to working together as institution in finding viable solutions to the plight of poor students at our university. The university management is also committed to participate in national initiatives to revise the manner in which universities are funded,” says Prof Morgan.

Information about the predicates and upcoming exam will be shared with students on the various communication platforms of the university on Friday 23 October 2015. Students who had to write tests or exams, but could not do so due to the protest action, will not be prejudiced.

 
Released by:
Lacea Loader (Director: Communication and Brand Management)
news@ufs.ac.za
+27(0)51 401 3422
+27(0)83 645 2454


Facebook message from UFS SRC (26 October 2015)

UFS welcomes Pres Jacob Zuma’s statement about 0% increase in tuition fees for 2016 (23 October 2015)

UFS postpones examinations to Monday 2 November 2015 (23 October 2015)

Letter to students from Prof Jonathan Jansen about student protest actions at the UFS (22 October 2015)

UFS obtains court interdict against protesting students - classes will resume on 22 October 2015 (21 October 2015)

UFS management closes down all three campuses on 21 October 2015 (20 October 2015)

UFS responds to concerns around high costs of higher education (Letter from Prof Jonathan Jansen -19 October 2015)


 

 

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