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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Vermeulen’s work on display at Johannes Stegmann Art Gallery
2015-10-26

 

Dot Vermeulen, Anthropology (2014),
Oil on plywood, 300 x 200cm.
Photo: Supplied

“I am primarily fascinated in the travelling or movement of images in different spaces and media. By moving images from one medium into another, or posting and reposting them in different urban and virtual spaces, I ask questions about media presence and space.”

According to the late artist Dot Vermeulen, this is what the work for her Master’s degree was about. She was still completing it at the Department of Fine Arts at the University of the Free State (UFS).

Her work, called Posting Presence, is currently on display at the Johannes Stegmann Art Gallery on the Bloemfontein Campus. The exhibition is running from 1-30 October 2015.

Vermeulen was a junior lecturer at the Department of Fine Arts before she passed away in a car accident in April 2015.

According to Angela de Jesus, curator of the UFS Art Galery, the exhibition would have been part of Vermeulen’s final evaluation for her Master’s degree. She was one of South Africa’s most promising young artists, and won the prestigious Sasol New Signatures art competition in 2013.

In the work she had done in Posting Presence, Vermeulen said the spaces represented were derived from areas under bridges in an urban space where the visual messages left, speak of an accumulation of movement.

Exhibition event

An exhibition event was held on Friday 16 October 2015 at the Johannes Stegmann Art Gallery to celebrate Vermeulen’s work.

Janine Allen-Spies
and Prof Suzanne Human, the supervisors of her Master’s degree,spoke about the work to those attending.

Catalogue


De Jesus said a catalogue of Vermeulen’s research for Posting Presence had also been compiled, and would be available at the UFS Sasol Library in order for others to “use her work for further research”.

•    Vermeulen’s work can be seen from 08:30-16:30 daily until 30 October at the Johannes Stegmann Art Gallery on the Bloemfontein Campus.

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