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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Department of Education prescribes student’s novel to schools
2015-11-03


Ntshala Mahasa: The young storyteller

Three years ago Ntshala Mahase was an ordinary high school learner studying texts prescribed by the Department of Education. Now, other learners will be reading his brainchild, Life out of the Ordinary.

The third-year LLB student at the University of the Free State (UFS) officially launched his debut novel in July 2015 at the Bloemfontein Campus. Three months later, the work of fiction has reached a milestone of note. The novel has been selected as one of 12 books from young and emerging writers to form part of the Library and Information Association of South Africa’s (LIASA) Young Writers Programme.

LIASA is the regulatory body for South African public, school, and university libraries. Ntshala’s literary contribution is to be distributed to different school libraries, as per decision of the Western Cape and Gauteng Departments of Education.

About the book

The book narrates the transformational journey of a privileged suburban school boy who one day coincidently exposes himself to the harsh realities of an impoverished South African community. Tom then decides to make a difference and assist those who are less privileged. His experience out of his ordinary and secured Hyde Park life shakes him to such an extent that he falls into emotional anxiety and depression.

One in a thousand

Out of more than 200 entries, Life out of the Ordinary emerged as the only entry from outside the borders of the two provinces to make a set of 1 000 books recommended by LIASA to be prescribed by public schools as of 2016.

Ntshala was taken aback by the enthusiastic reception which his story attracted. “I am greatly humbled.This means it will rub shoulders with books by great South African authors like Niq Mhlongo, Zukiswa Wanner, Thando Mgqolozana, Zakes Mda and the likes,” he said. He is currently authoring his second novel.

 

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