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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Dean of Health Sciences receives prestigious international fellowship
2015-11-11



Dean of the Faculty of Health Science,
Prof Gert van Zyl

The Dean of our Faculty of Health Science, Prof Gert van Zyl, was admitted as an Inaugural Fellow of the Association for Medical Education in Europe (AMEE) at the annual conference in Glasgow.

This fellowship recognises members of AMEE who have demonstrated a consistent commitment to excellence in health professional education through scholarly contributions to the field over at least five years. Prof Van Zyl was honored with a Fellowship for his senior role related to education at the UFS, including his scholarly contributions. “This was an enormous privilege for me to be awarded the AMEE full Fellowship as one of only two South Africans to receive this honour from a prestigious organisation such as the AMEE. It also gives credit to the excellent work done by the team in the South African Association of Health Educationalists (SAAHE), and the Health Science Education team in the Faculty of Health Sciences at the UFS. All the leadership, hard work, and excellence over many years are acknowledged with this Fellowship. My appreciation to colleagues that motivated and inspired me during my academic journey to achieve this fellowship,” says Prof Van Zyl.

In seeking Fellowship of AMEE, applicants make a commitment to continue their leadership and the promotion of scholarship in health professional education into the future, as well as to the ongoing mentorship and development of more junior members who aspire to recognition at Associate Fellow or Fellow level. Fellows are expected to contribute actively to AMEE activities.

Prof Van Zyl was also recently appointed by the Minister of Health, Dr Aaron Motsoaledi, as Council Member representing Higher Education on the Health Professions Council of South Africa (HPCSA).

 

 

 

 

 

 

 

 

 

 

 

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