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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Right to Learn campaign seeks to fund financially needy students
2015-11-11

SRC President, Lindokuhle Ntuli, pledges financial support to the Right to Learn campaign.
Photo: Tango Twasa

In response to the dire need for financial relief for academically deserving students from underprivileged backgrounds, the Student Representative Council (SRC) of the University of the Free State (UFS) launched the Right to Learn campaign on Friday 30 October 2015. The campaign, which aims to counter deregistration, was initiated following the national #FeesMustFall campaign, which gained momentum after students from the University of Witwatersrand first mobilised against the proposed fee increases for 2016.

The SRC’s Projects Committee realised that, although President Jacob Zuma had consented to a 0% increment, the lack of an increase would not eliminate the financial burden currently facing some students.

“The campaign was conceived at the SRC’s strategic planning meeting, and is now spearheaded by the SRCs Projects Committee,” said Letsika Leqoalane, SRC: Academic Affairs. “The campaign was founded on the university's value of ‘Superior Scholarship’ and the SRC’s value of reducing student financial exclusions,” he added.

Students in pursuit of continued access to education


The Right to Learn campaign was established as a supplementary initiative to the #FeesMustFall movement. “The Right to Learn campaign is an initiative to raise funds for students who are facing financial exclusion in the coming year,” said the SRC Academics Affairs officer.

All proceeds will be channeled towards reducing the number of students who will face de-registration in 2016, the SRC textbook bursary, and food bursaries. “This campaign stands on three pillars, namely: no to de-registration, no to student food insecurity, and yes to textbooks,” explained Leqoalane.

A call for support

According to SRC President, Lindokuhle Ntuli, “SRC members have made pledges of no less than R500 each from their own pockets.” The SRC is appealing to the UFS community to make donations into the campaign bank account, and thereafter to email the proof of payment to Ntuli at NtuliL@ufs.ac.za. The account details are:

Account number: 15-7085-0721 ABSA Bank Branch
Reference: SRC FUND
Branch Code: 632005 Cheque Account
Swift code: ABSAZAJJ

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