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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Communication Science lecturers walk away with Best Teachers Award

2015-11-26

The winners: Jolandi Bezuidenhout, Rentia Engelbrecht, Jamie-Lee Nortje with Prof Milagros Rivera (Head of Department of Communication Science).

Jolandi Bezuidenhout, Rentia Engelbrecht, and Jamie-Lee Nortje are the names behind the award-worthy A-Step programme. These lecturers in the Department of Communication Science at the University of the Free State (UFS) have been facilitating extra class for students in the extended programme since 2008. On 12 November 2015, they celebrated a major milestone when the programme received the Excellence in Teaching and Learning Innovation Award.

The annual awards are hosted by Dr Lis Lange Vice-Rector: Academic at the UFS, and administrated through the Centre for Teaching and Learning (CTL).

It was the first time that the Faculty of the Humanities had received the award. The lecturers were named the Best Teachers in the UFS, emerging in first place in the category: Student Engagement and Learning.

The A-Step sessions form part of a governmental programme dedicated to supporting students by offering diverse curriculum-related activities. Students attend two classes per week where they are equipped with language and life skills. As of 2015, the sessions were expanded to benefit not only the extended programme but all 788 students in Introduction to Verbal and Nonverbal Communication (KOM114).

“The activities are based on theoretical work we do in the mainstream classes,” explained Nortje. Primarily, the activities are meant to “help the student engage the work in a meaningful way so that they can understand it,” she said, which is why the sessions are designed in a fun and creative way.

The ‘Best Teachers’ organised and developed the A-Step sessions collectively and diligently over the years. The award, and the improved students’ academic performance, bears testimony to the effectiveness of their teaching style.

Marissa Grobbelaar, the Academic Staff and Development Project coordinator at the CTL, commended the lecturers’ efforts. Grobbelaar believes that “the way they approached their teaching and the passion which was evident in it,” was one of the reasons they deserved the award.

A former A-Step student, Rorisang Sekhasa, attested that, “the programme was very helpful because you get to have one-on-one sessions with your lecturer, and understand the work better. What was done in class is elaborated on in detail.”

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