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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Dr Dirk Strydom named 2015 Free State Agriculturist of the Year
2015-11-30

Dr Dirk Strydom, head of the Department of Agricultural Economics at the University of the Free State, was chosen as the 2015 Free State Agriculturist of the Year by the Agricultural Writers Central Region.
Photo: Sonia Small

Dr Dirk Strydom, a member of the Vice-Chancellor’s Prestige Scholars Programme (PSP) at the University of the Free State (UFS), was presented with the title of 2015 Free State Agriculturist of the Year.

Dr Strydom, head of the Department of Agricultural Economics, received the award on 23 October 2015 from the Agricultural Writers Central Region, the professional association promoting the image and standards of agricultural journalism in South Africa.

“A driven and ambitious young academic,” is how Dr Strydom is described.

According to the Agricultural Writers, Dr Strydom is blessed with the rare skill of bringing to his engagement with the agricultural community at large the same excitement and focus with which he approaches his students and his research.

“Strydom has perfected the art of disseminating complicated theory, and the intricacies of the South African Futures Exchange to the agricultural community.”

Dr Strydom epitomises the new generation of young scholars emerging from the PSP. This new breed of academic is very aware of the need to translate published scholarly discourse into practical usefulness for the broader public.

Hence Dr Strydom’s emphasis on the duty of the scholar to share vital innovation, intricate research, and its applications, not only with students but with the community at large.

The award is recognition for Dr Strydom’s work by the agricultural community.

He was also the recent recipient of an award from the Brahman breeders for his “outstanding scientific contribution” to their industry.

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