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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

First woman appointed to represent the religious community on UFS Council

2015-12-08

Dr Nthabeleng Rammile

The Council of the University of the Free State (UFS) approved the appointment of Dr Nthabeleng Rammile as representative of the religious community during its meeting on Friday 4 December 2015. She is the first woman to be appointed in this portfolio on Council.

“We are really privileged to have on Council a person of high integrity who not only has a sound knowledge of the academic world, but also brings real skills in marketing and brand management to university governance. In addition, Dr Rammile has a heart for students, including both their academic and spiritual needs,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

Dr Rammile, an alumnus of the UFS, was a lecturer in the university’s Department of Business Management from 2003. She ended her lecturing tenure when she decided to join the ministry full-time in December 2014. She was ordained in 2003 as a Pastor of the Global Reconciliation Church. While at the UFS, she completed her Master's in Services Marketing and a PhD in Brand Management.

She played a pivotal mentoring role and gave her students first-hand work experience by working closely with the private sector, as she wanted to ensure that her students leave the UFS with a real understanding of the working world.

At the Global Reconciliation Church, she is responsible for women’s ministry, community outreach projects, as well as multimedia services. She is passionate about inspiring and empowering women to become successful in all spheres of their lives, namely career, business, motherhood, academia and socially. Dr Rammile is an advocate for a healthy lifestyle, and she also conducts workshops that teach women in her ministry how to live healthy and well-balanced lifestyles.

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