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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Stanford University hosts book launch for UFS Prestige Scholar
2015-12-14

Dr Christian Williams, a member of the Vice-Chancellor’s Prestige Scholars Programme, had his book launched by Stanford University. The book called National Liberation in Postcolonial Southern Africa: A Historical Ethnography of SWAPO’s Exile Camps will be available in South Africa early in 2016.
Photo: Sonia Small

A launch for the much-anticipated book by Dr Christian Williams from the University of the Free State (UFS) was sponsored by the Humanities Center and the Center for African Studies of Stanford University in the USA, among others.

The launch of the book, National Liberation in Postcolonial Southern Africa: A Historical Ethnography of SWAPO’s Exile Camps, coincided with the 40th anniversary of Angola’s independence.

The book was published by Cambridge University Press in September 2015, and the launch at Stanford was on 16 November 2015.

This groundbreaking study, which will be available in South Africa early next year, has already been lauded for its invaluable contribution and the depth of its scholarship. The author is a senior lecturer in the Department of Anthropology of the UFS, and member of the Vice-Chancellor’s Prestige Scholars Programme (PSP). He is a former Fulbright scholar, and holds a doctorate from the University of Michigan in History and Anthropology.

National Liberation in Postcolonial Southern Africa follows members of the South West Africa People's Organization (SWAPO) through three decades of exile in Tanzania, Zambia, and Angola.

It highlights how different Namibians experienced exile, as well as the tensions that developed within SWAPO as Namibians encountered one another while officials asserted their power and protected their interests.

It also follows the return of Namibians who lived in exile to post-colonial Namibia, examining the extent to which divisions and hierarchies that emerged in the camps still continue to shape Namibians today.

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