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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

The impact of personal care products on water resources in the Free State
2015-12-14

Jou-an Chen
Photo: Charl Devenish

Water is of the utmost importance in personal hygiene. Most people can hardly have a day go by without taking a shower in the morning and at night. However, it is this very habit that is increasingly polluting the water resources in South Africa.

Contaminants found in pharmaceutical and personal care products have been accumulating in water masses in recent years. These contaminants especially refer to hormones in medication, as well as colouring agents and fragrances used in soap, shampoo and body lotions.

“Little information and data are available on the prevalence of these contaminants, and on how high the level of pollution really is,” says Jou-an Chen, researcher in the Department of Microbial, Biochemical and Food Biotechnology at the UFS.

Her research particularly focuses on the prevalence and impact of those contaminants.

“Because these substances have not been properly investigated, we are not sure how widely it occurs and whether it is harmful to the environment. It was precisely the lack of information that has inspired me to investigate further.”

“If we could identify the contaminants and what it is doing to the environment, it could make a valuable contribution to directives on water quality standards.”


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