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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Trauma, Forgiveness, and Reconciliation Studies produces a literary hat trick
2015-12-17

Description: Samantha book cover Tags: Samantha book cover

Three scholars. Three books. One research unit.

Two post-doctoral fellows and a PhD student from Trauma, Forgiveness and Reconciliation (TFR) Studies at the University of the Free State (UFS) have each achieved author-status. During December 2015, Drs Samantha van Schalkwyk and Kim Wale, as well as Naleli Morojele will have their books on the shelves.

Description: Naleli Morojele book cover Tags: Naleli Morojele book cover

Dr Van Schalkwyk, PhD in Psychology (UFS, 2014), is leading co-editor of the book A Reflexive Inquiry into Gender Research: Towards a New Paradigm of Knowledge Production & Exploring New Frontiers of Gender Research in Southern Africa. The book is a product of an international symposium she organised in 2013. Dr Van Schalkwyk has made prolific contributions during her three years at the UFS: speaking at two international conferences, and publishing her research in internationally-accredited peer-reviewed journals. In addition, she is also heading a major research project on Gender Reconciliation, based at the university.

Dr Wale is a graduate of the University of London with a PhD (2013) in post-conflict development. Her forthcoming book, South Africa's Struggle to Remember: Contested Memories of Squatter Resistance in the Western Cape is based on her doctoral research. Now that Dr Wale’s book is finished, she will be working with Prof Pumla Gobodo-Madikizela on the analysis of research data collected for a study on transformation – as well as resistance to it – in students’ residences.

 Description: Kim Wale book cover Tags: Kim Wale book cover

Naleli Morojele received her Master of Arts in African Studies in 2014 from the UFS. Her dissertation research was on women political leaders in post-conflict countries, with data collected in South Africa and Rwanda. The review comments on her thesis prompted her to consider turning her research into a book. She spent seven months on this project with support from a global network of mentors affiliated with TFR Studies. The product is the book, Women Political Leaders in Rwanda and South Africa: Narratives of Triumph and Loss. Morojele is currently a PhD candidate. Her study focuses on university women, and explores women’s gender identity in the post-apartheid context.

“I am very excited about the work that these young women have produced,” says Prof Gobodo-Madikizela. “Dr Van Schalkwyk has already been invited by Palgrave Macmillan to consider a contract with the publisher to turn her PhD thesis into a book. It is going to be a very busy and productive year for her.”

A bumper book launch in mid-January 2016 is in the pipeline.

 

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