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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Statement in the media on 14 January 2016 by national student structures about national student protests

2016-01-15

The University of the Free State takes cognisance of the decision by national student structures on 14 January 2016 that protests should stop and students return to studies. Here are selections from a transcription of the press conference, followed by a link to the full and complete transcript:

“The PYA calls for Back to School... The Progressive Youth Alliance, Sasco, YCL, ANC Youth League, call upon students from all walks of life to use the systems provided by government and not delay their future any longer unnecessarily. There is no reason at all for strikes to continue when people's government has addressed the main immediate concerns of students...

“Members of PYA, Sasco, ANC Youth League, and the Young Communist League, and all progressive forces, should defend the interests and gains of students who marched genuinely for FeesMustFall last year. They must make sure that students are on the concession provided by government and go back to class and wait for the report from the commission [on free higher education recently established by President Zuma]...

“Students should be decisive and reject dark forces that seek to delay them further, and students should play their part by ensuring that they focus on their academic studies, and take the opportunity provided through this additional loans and bursaries to successfully complete their studies...

“Students can no longer delay their studies. They must be allowed to write their examinations - those who did not write last year - and those who need to register, must register and go back to class. We will regroup ten months into the year when the report of free higher education has been released, to consider its content...

“Fees have indeed fallen, access must rise, and all students must go back to school.”

Link to complete transcript: http://ow.ly/X5ViR

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