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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

SRC raises over R1 million for UFS underprivileged students
2016-01-18

R1.2 million has been raised by the University of the Free State’s (UFS) Student Representative Council (SRC) under the Right to Learn (R2L) campaign banner.

The SRC launched the R2L campaign on 30 October 2015,following the first wave of the #FeesMustFall movement protests against a proposed increase in tuition fees. The campaign was initiated to ensure that academically-deserving underprivileged students do not have to bear the brunt of deregistration, food insecurity, and the lack of textbooks.

To date, the student leaders have taken it upon themselves to appeal to lecturers, businesses, the community, and students alike to support its campaign. Each SRC member pledged R500 from their own purses when the campaign was launched.

Looking back at the #FeesMustFall movement

To the #FeesMustFall movement, which had gained momentum and resulted in a shutdown of many campuses across the country, President Jacob Zuma responded with a statement announcing a 0 % increase.

At the launch of the campaign, Lindokuhle Ntuli, the UFS SRC President, made a commitment to source financial aid for needy students.

“Even though the president said no fees will increase this year, we are still faced with the same challenges. No students who qualify should be de-registered this year. It is up to us to raise funds for the poor students to ensure that they get their right to education.”

Forward to the future: #AccessMustRise

By 4 April 2016, the SRC’s goal is to accumulate financial relief worth R5 million to counter the growing financial aid demand.

Given that more South Africans are extending a helping hand, the SRC President is adamant about gathering the sponsorships in two months. “It is possible if we push to market the campaign to gather R4.8 million,” said Ntuli.

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