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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Fundraising while having fun

2016-01-25

With the Receive And Give (RAG) Community Service processions and festival around the corner, the public can expect loads of festive fun for the whole family.

Over the years, RAG has grown in popularity among the Bloemfontein community as the official launch of the social calendar. At the beginning of each year, the streets come alive with thousands of students from the University of the Free State and their colourful floats. They are joined by spectators from all over the city.

Float building

The ‘Cartoons, Animation and children snacks’ theme for 2016, has kept first-year students and RAG representatives working tirelessly since 18 January 2016, building majestic floats that are sure to entice on-lookers.

Ritsim Magazine sales

The annual RAG publication, Ritsim, is now available for only R25 a copy. All proceeds are channelled into different charities across the country.

This year, in a joint venture between Kovsie RAG and Volksblad, approximately 8000 Ritsims will be sold as a package deal with all the newspapers in the Northern Cape and Free State.

The processions

About 10 000 meals will be distributed to needy residents of the Heidedal and Mangaung communities at the Twin City mall after the morning procession.

Floats will be judged prior to the morning procession. The float winners will be announced at 17:00 at the RAG Farm, and the winners will lead the afternoon procession.

Date: 30 January 2016
Times: 10:00 (morning procession) and 18:00 (afternoon procession)
Route for morning procession: Pelonomi Hospital to Twin City mall
Route for evening procession: Tempe traffic light at Nelson Mandela Drive to Old Grey Sports Grounds

The festival

After a day of chanting, collecting donations, and feeding the community, the RAG festival will round out the day with good music. Both young and old will be entertained by well-known and vibrant artists such as Vusi Mahlasela, Karen Zoid, and Francois van Coke.

Date: 30 January 2016
Time: Gates open at 16:00
Place: Old Grey Sports Grounds

Tickets are available from Computicket and at the gate for R100 per person and R50 per student or children under 12 years of age.

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