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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Many changes for Shimlas, says new captain

2016-01-25

Description: 2016 Shimla Neil Claassen Tags: 2016 Shimla Neil Claassen
The versatile forward, Neil Claassen, will lead the Shimlas onto the field in the 2016 Varsity Cup. Photo: Johan Roux.

The University of the Free State (UFS) has a new group of rugby players, a new head coach, and a new captain.

This is how the Shimla skipper, Neil Claassen, summed up his team's approach to the 2016 Varsity Cup.

Although the UFS will start the tournament as defending champions, the 23-year-old Claassen believes that much has changed since 2015.

One of which is his appointment. The flanker, who can play lock as well, was recently appointed as Varsity Cup captain in his third series.

The former Springbok flanker, Hendro Scholtz, took over as head coach from Franco Smith, who is now the Cheetahs trainer. Mac Masina, former centre for the Lions, is a new assistant coach.

New year with more pressure

Because of all the changes, Claassen feels that the Shimlas will need a different approach to the 2016 tournament.

“There will definitely be more attention on us (as champions). However, the guys in the camp see it as a new year,” he said.

“There is pressure, but we don't focus on that too much.”

Previous leaders set example

According to Claassen, he has never before led a team for which he played.

“I didn't expect to be captain,” the former pupil of Paarl Gymnasium said.

“This is something new. I have played with good leaders like AJ (Coertzen) and Oupa (Mohoje) before, and will take forward what I have learned from them.”

He also believes that there are several senior players, such as the vice-captain, Pieter-Steyn de Wet, who will assist him in his leadership role.

Back from injury

Claassen has played Currie Cup, Vodacom Cup, U21 and U19 rugby for the Free State.

However, a knee injury kept him out of action for nine months and he missed the last three Varsity Cup matches of 2015.

He returned for a training match against the University of Johannesburg in Kroonstad on 23 January 2016. The Shimlas also played a warm-up match against the University of KwaZulu-Natal in Bethlehem on 16 January 2016.

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