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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

A degree means nothing if you are not a decent human being, Vice-Chancellor tells first-years
2016-02-01

Description: Qwaqwa first-year welcoming 2016 Tags: Qwaqwa Campus

The 2016 Qwaqwa Campus first-year students received one of the warmest welcomes when the entire Rectorate and other senior UFS officials arrived to welcome them.

Leading the delegation was the Vice-Chancellor and Rector, Prof Jonathan Jansen, whose captivating message was well received by students and those parents who were in attendance.

“What keeps me going is your determination to come to the University of the Free State to start your life. You have done the right thing; do not forget that you are smarter than you think,” said Prof Jansen.

“Each one of you has a story to tell. You had to overcome poverty, disadvantage and abuse,” he said.

Prof Jansen encouraged first-year students to do more than just obtain a degree whilst at the university.

“This university is good not only in ensuring you get the best qualifications. Graduating and continuing to disrespect women is not good enough. Graduating and still continuing to be biased against gay people is not good enough. Getting a degree and still thinking you are better than others just because you have money is not good enough. A degree means nothing if you are not a decent human being,” he added.

In his welcoming message, the SRC President, Paseka Sikhosana, highlighted the importance of academic excellence that is backed by human embrace.

“Human embrace and academic excellence are two very important aspects that we strive for. Five of our members will be graduating this year whilst six are Golden Key members. And we have a very huge task of bringing our campus closer to the community and the community closer to our campus in an attempt to make a difference in those communities,” he said.

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