Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Fun in the sun at first-years swimming gala
2016-02-12

Description: Swimming Gala Tags: Swimming Gala

Residences of the University of the Free State showed off their colours and cheered their swimmers to victory at the first-year swimming gala on the Bloemfontein Campus.
Photo: Johan Roux

The first-year students’ swimming gala is always a much-anticipated event, especially after the participants have rubbed shoulders with residence competitors at the first-year athletics. This year’s gala, which took place on 5 February 2016 at the Lindsay Saker swimming pool on the Bloemfontein Campus, proved as exhilarating as always.

The body painting competition, held through the University of the Free State Student Representative Council (SRC) portfolio of Media & Marketing, and sponsored by ABSA, was re-introduced.

Colleges in colour

Before the swimming, spectators had the opportunity to look at the body painting creations presented by each college. Colleges chose one of ten themes randomly. Nonetheless, true artistry was on display. South College were awarded the body painting floating trophy.

When asked about this year's competition, SRC Media & Marketing, Peo Segano, had this to say: "I questioned the relevance of it, but I got the opinion of the residence committees and how they felt about it.
“The majority voted for it to be re-introduced, and ABSA was more than happy to sponsor the paints and some treats.”

Description: Swimming gala video photo Tags: Swimming gala

Video clip

Soon after that, it was down to the business. The swimming started, and each residence was cheering ecstatically for their fellow freshmen as everyone waited in anticipation to see who would be crowned the kings or queens of the water.

Kings and queens of the water

Although many had sung their voices away, they continued to show their spirit through dance and movement. Then, residences were ready to hear whether it had all paid off. Armentum showed consistent effort in this regard, thus ensuring them of the spirit trophy.

To close off the festivities, the final announcements were made. Sonnedou was crowned the female residence winners, while Abraham Fischer (Vishuis) received the title of best male residence.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept