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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS provides sign language skills to locals
2016-02-12

Description: UFS provides sign language skills to locals  Tags: Sign language

Susan Lombaard teaching at one of the sessions
Photo: Valentino Ndaba

The public and private sectors are becoming more aware of the need for effective communication between employers, employees, and clients who use Sign Language. Given that Sign Language is the first language of approximately 600 000 people in South Africa, competence in the language means taking the first step towards more inclusive service delivery.
 
Shout Out Loud - a project that promotes Sign Language - has signed up Bloemfontein Celtics, Centlec, Beyond Boundaries, and the Mangaung Municipality on a Basic South African Sign Language course at the University of the Free State.
 
No miscommunication
 
Susan Lombaard, the Acting Head at the Department of South African Sign Language, was one of the lecturers who presented the 40-hour accredited course every Friday from 15 January-12 February 2016. Other lecturers who were responsible for training were Emily Matabane and Tshisikhawe Dzhivani.
 
Lombaard believes that learning Sign Language bridges the gap between the hearing and those who have impairments. “The benefit is that there will be no miscommunication. It happens that a deaf person walks into a bank or municipality offices and there is no communication. They need to write which is humiliating for that person.”
 
Towards a promising future
 
According to Goodwill Mokoena, Project Manager at Beyond Boundaries, the project will continue annually, and a larger intake of government departments and non-governmental organisations is expected in 2016.He also indicated that Shout Out Loud has achieved substantial success in its involvement with the Bartimea School for the Blind and Deaf.

Shout Out Loud selects one pupil every month, and flies them to Johannesburg to interpret on Bloemfontein Celtics’ magazine show. It is the only magazine show in South Africa that has a sign language interpreter. “The school has been achieving 100% in matric results because the pupils are selected on merit. This has enhanced their academic performance in such a marvelous way,” said Mokoena.

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