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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Bloem Campus to host Color Run on 27 February 2016
2016-02-15

Description: Bloem Campus to host Color Run Tags: Bloem Campus to host Color Run
Two in millions: 2015 Color Runners doused and dressed in colours of the rainbow.
Photo: The Color Run photographer

Unleash your inner sparkle at The Color Run’s Varsity Tour. The University of the Free State is a proud host of the 2016 Bloemfontein edition. Be counted among the 5 million Color Runners worldwide who walk, skip, shimmy, or hop for five kilometres in the name of fun and charity.

 

The Color Run is the largest series of events in the world promoting healthiness and happiness. Arina Engelbrecht, Chief Officer at the Health and Wellness Centre, believes that “active people are happy people.” Consequently, she encourages students, staff members, and the community to join in the festivities.

Run to make a difference

Wearing white and being doused from head to toe in the colours of the rainbow while exercising is a very different way of extending a helping hand to those in need. For every ticket sold, R10 will be donated to the No Student Hungry campaign by The Color Run and Capitec Bank.

After running through four colour stations, a spectacular show awaits you at the finish line. The Finish Festival is a combination of colour throws, rainbows, glitter, music, and dancing.  

The Color Run takes place on:

Date: 27 February 2016
Time: 16:00
Place: Cricket Grounds, Bloemfontein Campus.

Tickets are available online: www.thecolorrun.co.za at R250 for the public, R190 for students, including a goodie bag, or R90 without a goodie bag. Children under 10 years of age enter free. You will receive a R200 coupon to spend on The Color Run goodies or any product of your choice. Goodie bags may be collected at the Cricket Grounds from 25 February 2016.

For more information, contact hello@thecolorrun.co.za.

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