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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Situation on the UFS Bloemfontein Campus under control after further disruptions
2016-02-23

State of our campuses #8

Further disruptions occurred on the Bloemfontein Campus of the UFS today after clashes between students on the campus last night. Members of the Public Order Policing had to disperse some students and the situation was stabilised in the early hours of the morning. No one was arrested and no major injuries occurred.

The clashes erupted last night after a group of protesters moved on to the field and disrupted a Varsity Cup rugby match that was already under way between the FNB Shimlas and the FNB Madibaz at Xerox Shimla Park. Subsequently the protesters were assaulted by some spectators who also ran on to the field.

Disruption continued this morning when students damaged some university property. Additional reinforcements from the South African Police Service were brought in to stabilise the campus. Some outsourced contract workers and students are still demonstrating outside the Main Gate of the campus on Nelson Mandela Avenue. The campus is relatively calm now and matters are under control.
The safety of students in residences on campus is the major concern for the senior leadership of the university and extra care is being taken to ensure their safety. In one case a residence had to be vacated and alternative accommodation was arranged for the students. The situation is under control in other residences. 

The Bloemfontein and South Campuses are closed from 23 to 24 February 2016 and no academic and administrative services are available.

Members of the university’s Protection Services and the South African Police Service are on the Bloemfontein Campus and are monitoring the situation closely.

A comprehensive investigation about the course of events that took place on the Bloemfontein Campus since yesterday morning continues.

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