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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Statement by the senior leadership of the University of the Free State
2016-02-29

Statement by the senior leadership of the University of the Free State regarding the situation on the Bloemfontein Campus 

All academic and administrative activities on the Bloemfontein and South Campuses of the University of the Free State (UFS) resume on Monday 29 February 2016.

In light of the recent incidents on the Bloemfontein Campus, the university leadership would like to address the understandable concerns of students, staff and the general public. The university obviously respects the rights of individuals to freedom of speech and expression, but notes that these rights are subject to reasonable limitation, and cannot extend to justifying criminal acts.

The Bloemfontein Campus is secure and security measures have been doubled up to ensure the safety of students, staff and public property. The court interdict is in place and will be enacted if required. Unlawful disruptions, including those involving criminal conduct, will not be tolerated.

The university strongly condemns the unlawful and unacceptable conduct by students, protesting outsourced workers, and visitors to its campus during the past week, and in particular the assault on protestors at Xerox Shimla Park on Monday 22 February 2016 during a Varsity Cup rugby match between the FNB Shimlas and FNB Madibaz. The university has started a comprehensive and independent investigation into criminal activities on this campus before, during and after the Xerox Shimla Park events.

The university regrets the destruction of public property and the intimidation of staff and students which led to the shutdown of academic and administrative activities on the Bloemfontein Campus. Extensive investigations are underway to identify the perpetrators who took part in all incidents of disruption and criminal conduct, and urgent steps will be taken against such individuals or organisations in due course.

The university leadership remains deeply concerned about a dangerous and damaging allegation that a lecturer was identified on a widely circulated photograph while assaulting a protestor at the Varsity Cup rugby match on Monday 22 February 2016. The university diligently investigated this allegation and found it to be false; the individual is NOT a member of the UFS staff. A suspect was however identified and evidence handed over to the South African Police Services (SAPS) for urgent action.

It has further come to the attention of the university management that a number of individuals and organisations continue to make blatantly false and defamatory statements on social media platforms with the intention of inciting criminal conduct, threatening individuals, and spreading fear within the university community in order to unsettle the campus. Investigations are at an advanced stage to prosecute individuals and groups involved in such criminal conduct in the social media; both those who post these statements and those who repost or retweet them, are liable under the law.

Should you wish to confirm whether there is any truth attached to a circulated rumour or allegation, please call +27(0)51 401 2911, +27(0)51 401 2634 or send an email to news@ufs.ac.za. Legal steps will be taken against individuals and organisations that persist in circulating such misleading and damaging statements.
    
The UFS urges all individuals who are in possession of evidence or knowledge of any crimes that have been committed on the Bloemfontein Campus in the past week, to come forward with such evidence and information and to call the numbers indicated above or to send an email to news@ufs.ac.za. Any individuals who are in possession of video footage and photographs of the incidents at Xerox Shimla Park, the Equitas Building (formerly known as the CR Swart Building), Thakaneng Bridge, various residences, the Main Building and the grounds in front of the building, are requested to provide such evidence in order to assist with the identification of those involved in criminal acts.

The university leadership remains committed to its duty to act in the best interests of its students and staff and calls on its community and the public to act peacefully at all times and respect the rights of others.

Issued by: Lacea Loader
(Director: Communication and Brand Management)
Email: news@ufs.ac.za

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