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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Science and goodwill meet drought-stricken communities
2016-03-02

Description: Disinfecting tankered water  Tags: Disinfecting water

“Everyone should contribute to the delivery of clean water to every individual,” says UFS researcher.

The drought in South Africa has impacted the country in many ways. Apart from its economic and environmental implications, the drought also has social implications, leaving some communities without water.

Since 21 January 2016, the Department of Water and Sanitation (DWS) is working together with the Department of Microbial, Biochemical, and Food Biotechnology at the University of the Free State. Dr Mariana Erasmus, post-doctoral fellow in the department, was appointed to lead a project for disinfecting tankered water supplied by the DWS to communities without water in the Qwaqwa area - which falls under the Maluti-a-Phufung Local Municipality.

She is working on the project with Robbie Erasmus from BioSense Solutions and Martin Bambo from DWS. A total of 53 trucks, 91 tanks, and 420 500 litres of water was disinfected so far, using sodium hypochlorite. “This is standard practice around the world,” Dr Erasmus said.

The work done by the UFS and DWS, who is monitoring the water quality as well as the process of water delivery, is very important. Disinfecting the trucks used to deliver water to drought-stricken communities decreases the formation of biofilm inside the tanks. “The biofilm could contain harmful bacteria such as E-coli. It is important to note that this is mostly the result of secondary pollution, since the water quality from the source where it was taken from, proved to be good. Drinking water with this harmful bacteria that has not been properly managed, can lead to health issues in humans when consumed,” Dr Erasmus said.

The Department of Microbial, Biochemical, and Food Biotechnology, interacting with the DWS on several water-related issues, volunteered to get involved in the project. They strongly believe that everyone should contribute to the delivery of clean water to every individual.

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