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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS urges individuals to come forward with evidence about incidents
2016-03-04

UFS urges individuals to come forward with evidence about incidents on the Bloemfontein Campus last week

The University of the Free State (UFS) condemns in the strongest terms the racist attacks on protestors, the destruction of public property and the intimidation of staff and students, which led to the shutdown of academic and administrative activities on the Bloemfontein Campus from 23 to 26 February 2016. Extensive investigations are underway to identify the perpetrators who took part in all incidents of disruption and criminal conduct, and urgent steps will be taken against such individuals or organisations in due course.

The UFS makes an urgent appeal to:

1.    All individuals who are in possession of evidence or knowledge of any crimes; assaults on students, staff, and visitors; the destruction of property; and intimidation that have been committed on the Bloemfontein Campus in the past week, to come forward with such evidence and information.

2.    All individuals who are in possession of video footage and photographs of the incidents at Xerox Shimla Park, the Equitas Building (formerly known as the CR Swart Building), Thakaneng Bridge, various residences, the Main Building and the grounds in front of the building, to come forward and provide such evidence in order to assist with the identification of those involved in criminal acts.

Information can be provided by calling +27(0)72 490 6027 or +27(0)51 401 3422. Alternatively, an email can be sent to news@ufs.ac.za. All information will be treated as confidential, unless the individual providing the evidence is not opposed to testifying.

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