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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Leading African Studies scholar to represent UFS as research fellow at Leiden University
2016-03-10

Description: Dr Stephanie Cawood Tags: Dr Stephanie Cawood

Dr Stephanie Cawood to devote three months at the African Studies Centre Leiden as a visiting research fellow to further her research on the rhetorical imprint of Nelson Mandela.
Photo: Supplied

Dr Stephanie Cawood, Programme Director and Senior Lecturer at the University of the Free State (UFS) Centre for Africa Studies has been offered a visiting research fellowship to the African Studies Centre Leiden (ASCL) at Leiden University in the Netherlands. The ASCL is entirely devoted to the study of Africa transcending multiple faculties and is known for its extensive library.

As a visiting research fellow from April to June 2016, Dr Cawood looks forward to expanding her network as well as intellectual horizons with the broad spectrum of knowledge archived by the ASCL. “Working so closely with the scholars at the African Studies Centre Leiden will enrich my research and broaden my international footprint as a scholar,” Dr Cawood says.

Her research at ASCL follows on her doctoral research on the former president of South Africa, Nelson Mandela’s rhetorical imprint, and will explore the conceptual, cultural, ideological and historical influences that shaped the thought and rhetoric of Nelson Mandela. She is particularly interested in studying the intertextual dynamics in Mandela’s rhetoric with historical figures such as Jawarharlal Nehru, Martin Luther King Jr and Winston Churchill.

According to Dr Cawood, this research “will deepen the understanding of Nelson Mandela’s rhetorical journey from struggle to liberation and unpack the various influences that made him the political figure he ultimately became.”

During her tenure at Leiden University, Dr Cawood will prepare a manuscript to be published by the ASCL as a working paper and also present seminars.

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