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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Arts and Science collaborate in creating sustainable futures

2016-03-16

Creating a future where living green is the status quo: Dr Keith Armstrong
Photo: Lihlumelo Toyana

In creating partnerships across disciplines, mankind gains a deeper understanding of how to create the future. This is the premise upon which Dr Keith Armstrong bases his research and experimental art. Dr Armstrong is an Australian Hybrid Media artist and a Senior Research Fellow at Queensland University of Technology in Australia.

Artists that make things happen

“My journey has shifted from an artist that makes things to an artist that makes things happen,” he said at the New Futures: Innovations in Arts and Science public talk recently at Oliewenhuis Art Museum. The talk, organised by the Johannes Stegmann Art Gallery, was part of a series of artistic projects presented by the Programme for Innovation in Arts and Development (PIAD). This initiative is spearheaded by the UFS and Vrystaat Arts Festival, kindly supported by The Andrew W. Mellon Foundation.

Dr Angus Hervey – an Australian writer, technologist and science communicator– was also a speaker at the event. Dr Hervey is a co-founder of Future Crunch, a platform for intelligent, optimistic thinking about the future. He strongly shares Dr Armstrong’s passion and viewpoints.

Dr Armstrong’s work is motivated by social and ecological justice. His non-traditional research and more than 60 artworks serve to evoke audiences to create sustainable futures.

Building the future

Dr Armstrong is in the process of making “things happen” in informal settlements across the Free State by means of his Re-Future project. The project brings together sustainability, community development, and creative action. It moves away from conventional art practices and instead offer a platform to rethink and therefore re-future our practices of sustainability.

The Re-Future project has been initiated through a collaboration between the Johannes Stegmann Art Gallery, the UFS Centre for Development Support (CDS) and Qala Phelang Tala (QPT) and the Vrystaat Art Festival.

According to Anita Venter, a lecturer at CDS and founder of QPT, empowerment is at the centre of the artist-initiated, yet community-controlled project. “It gives a new direction and new hope to the community,” she said.

For more information
Angela de Jesus, dejesusav@ufs.ac.za or +27(0)51 401 2706

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