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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

School of Medicine White Coat ceremony embraces first-years into the fold

2016-03-17

From the left are first-year UFS medical students Liandri Van Zyl, Lane Halberg, Wisani Baloyi, and Neve Steenbeek at the annual White Coat ceremony, wearing their white coats for the first time.

“Life isn’t about yourself. It’s about what you can pour into the lives of others.” The first-year medical students will not soon forget Dr Lynette van der Merwe’s words during their recent White Coat ceremony. Dr Van der Merwe is the Programme Director of the MBChB undergraduate program at the University of the Free State (UFS) School of Medicine.

The annual White Coat ceremony is a tradition at the school to welcome first-year students to the world of medicine. As an official initiation into this new world, students are allowed to put on their white coats for the first time. During the ceremony, representatives from the Medical Students Association contributed to the significance of the event by reading a declaration of intent regarding professional behaviour for all medical students.

Dr Wayne Marais, Head of the UFS Department of Ophthalmology, was the guest speaker, sharing his vivid memories of being the first black student to study Medicine at the UFS in 1987. Prof Marais encouraged students to embrace their failures and successes, and to ultimately stay true to themselves – both personally and professionally.

Second-year medical students were at hand to offer advice and support. In addition to offering encouragement, they also assured the newcomers that there is a life outside of their books as well.

The entire ceremony not only served to welcome the first-years into the fold, but also unite them in a common purpose towards helping others in future.

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