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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Medical students enrich lives through community service project
2016-03-18

Description: 2016 03 18 Outreach  Tags: 2016 03 18 Outreach

A group of third-year medical students organised a fun day for Ons Kinderhuis as part of their community service project.

As part of their curriculum, third-year MBChB students are required to complete a community service project in collaboration with a specific NGO in Bloemfontein. Not only do these projects serve an academic requirement, but also echo the spirit of service and compassion emblematic of the Human Project of the University of the Free State (UFS).

 

One group of students chose to pour their time and care into Ons Kinderhuis–home to 100 children with special needs. Since their involvement, these medical students have helped improve the home’s facilities and also hosted various fun days for the staff and children.

 

The latest fun day was celebrated on Saturday 12 March 2016. The festivities were kicked off in the morning by a game of soccer using the brand-new goal posts recently built by the medical students. It was difficult to decide who were more excited – the children or the staff – when some of the Cheetah rugby players joined the event. A slippery slide came in handy to wash off sticky hands and mouths and for little bodies with lots of energy the jumping castle was a perfect answer. Faces were painted and a banner created while music and the smell of the braai floated into the autumn air.

 

“I couldn't help but be proud of my team and thankful for this opportunity,” said Willem Potgieter, one of the student volunteers. Seeing the smiles on the children’s faces made it all worthwhile. “It was truly a humbling and a great learning experience for each and every one of us,” Willem said.

 

This group of medical students consist of Burger Oosthuizen, Marié Engelbrecht, Lourens Badenhorst, Dirki Wessels, Roodt Ehlers, Shirley-Louise du Plessis, Mariet Geldenhuys, Louise-Mari Zietsman and Willem Potgieter.

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