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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS Ground Studies Laboratory receives accreditation to international standard
2016-03-18

Description: IGS Tags: IGS

Lore-Mari Deysel, Deputy-Director of the institute for Groundwater Studies.
Photo: Charl Devenish

The Institute for Groundwater Studies (IGS) Laboratory at the University of the Free State is on equal footing with international testing labs. With its accreditation in March 2016 by SANAS (South African National Accreditation System), the IGS Laboratory now officially meets global standards.

Quality of water

The IGS Laboratory mainly analyses the quality of water samples. When it was originally established in 1989, the lab’s central function was to conduct testing for researchers at the institute itself. “After the public and water boards realised their need to analyse water samples, the IGS Laboratory expanded to deliver a service to these clients,” says Lore-Mari Deysel, Deputy-Director of the institute.

Since suppliers and regulatory authorities will not accept test or calibration results from a lab that is not accredited, the IGS initiated the accreditation process.

Accreditation to international standard


In order to be deemed technically competent and able to receive accreditation, labs must meet the ISO/IEC 17025 standard. ISO/IEC 17025 was first issued in 1999 by the ISO (International Organization for Standardization) and the IEC (International Electrotechnical Commission).According to Deysel, this is the single most important standard for calibration and testing laboratories around the world.

“Laboratories that are accredited to this international standard have demonstrated that they are technically competent and able to produce precise and accurate test and/or calibration data. Furthermore, it demonstrates that the university has the capacity to supply valuable and reliable services alongside the academy,” Deysel says.

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