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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Book Prize for Distinguished Scholarship awarded to Dr Christian Williams

2016-03-24

Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State and Dr Christian Williams, senior lecturer at the UFS Department of Anthropology.
Photo: Johan Roux

When Dr Christian Williams moved from the United States to Namibia in January 2000 as part of the WorldTeach volunteer programme for teachers, he had not anticipated an award-winning piece of scholarship in his future. It was during these visits to Namibia, though, that the seeds for his highly-acclaimed book were sewn.

While volunteering at the St. Therese Secondary School in Tses at that time, Dr Williams – now a senior lecturer at the University of the Free State (UFS) Department of Anthropology – became acquainted with some of the school’s alumni. The stories these individuals started sharing with him soon revealed personal histories of exile and violence by fellow SWAPO (South West Africa People’s Organization) members.

These experiences ultimately resulted in Dr Williams’ book, National liberation in postcolonial southern Africa: a historical ethnography of SWAPO’s exile camps, published last year. Due to the book’s literary impact, the university awarded Dr Williams the UFS Book Prize for Distinguished Scholarship on Friday 19 February 2016. Dr Williams is the second academic to be awarded this prize.

Politics of the past

In the 1960s, Namibians mobilised and retaliated against colonial rule under the liberation movement known as SWAPO. This created political tension which resulted in the flight of many SWAPO members to exile camps administered by the party.

“Over its three decades in exile, SWAPO was responsible for the welfare of roughly 60 000 Namibians. This was about 4% of the total Namibian population at independence – most of whom lived in camps,” says Dr Williams. The research originally used as a basis for his doctoral thesis was subsequently developed into this prize-winning book.

Advancing the Human Project

“It’s an honour to receive recognition from the university; it means that they value the kind of work that I am doing. I think it’s great for universities to have such prizes,” Dr Williams says.

Supporting the UFS Human Project, Dr Williams will donate a portion of the R25 000 prize money towards the UFS Student Bursary Fund Campaign, as well as the school in Namibia.The rest will subsidise the purchase of the book for distribution to libraries and as gifts.

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