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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Pauline Gutter’s metaphorical representations of South Africa
2016-04-07

Description: Thamsanqa Malgas  Tags: Thamsanqa Malgas

Art student, Thamsanqa Malgas views the Purgatorium exhibition at the Stegmann Gallery on the Bloemfontein Campus (UFS).
Photo: Rethabile Isaacs

Purgatory is a temporary condition of torment or suffering. This is the central thread of the renowned artist’s exhibition, Purgatorium, at the University of the Free State (UFS). Pauline Gutter’s exhibition was opened by Harry Siertsema on 9 March 2016 at the Stegmann Gallery on the Bloemfontein Campus.

The artist, who grew up on a farm in the Free State, is influenced by animals and farm life. “My work is on many levels a metaphorical representation of the violence of current South Africa. Some people want to move away from stigma, others adopt hysteria. The impressive yet vulnerable bulk of the bulls depicted in uncomfortable positions manifests the voiceless and powerless generation of food producers in their daily struggles for survival,” she wrote in the catalogue of the exhibition.

Prof Dirk van den Berg of the UFS Department of History of Art and Image Studies wrote an essay about the exhibition, in which he captures the lived endurance of stress and suffering which Pauline Gutter depicts vividly in Purgatorium.

“The paintings, drawings, and prints in this exhibition have, in various ways, the effect of disseminating the basic tenor of the weaning metaphor of struggle for survival into the farming domains of the land, its creatures, and its people,” said Prof van den Berg.

Art student, Thamsanqa Malgas, was very impressed with the exhibition, saying that it was a fascinating collection, and a must-see for art lovers. The exhibition closed on 1 April 2016.

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