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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Two Kovsies in SA Netball team for World Student Games
2016-04-18

Description: Lauren-Lee Read More Tags: Lauren-Lee Read More

Lauren-Lee Christians became the 12th Protea from the University of the Free State in 2015. She will play for the South African Universities Netball team in America during July.
Photo: SASPA

Two students from the University of the Free State (UFS), Lauren-Lee Christians and Karla Mostert, were selected for the South African Universities Netball team.

The team, with eight Proteas in its ranks, will be in action at the World Student Games in Miami, USA, from 13 to 17 July 2016.

Among the criteria for selection is that participants should not be older than 27 years in 2016, and they should have been students last year.

The South Africans, who came in second during the inaugural tournament in Cape Town four years ago, will be difficult to beat this time. A total of 12 countries will compete for the title of student champions.

Mostert part of previous successful team

Mostert was one of five Kovsies playing for this team in 2012, when South Africa lost 49-53 to Britain in the final. This came after the score was even at the end of regular play.

Mostert was also one of the two best players for the Proteas at the World Cup last year. Christians just missed out, and had to be content with being a non-travelling substitute after she became the 12th Protea of the UFS earlier in 2015.

Four from UFS in Cucsa squad

Meanwhile, four other of their teammates - Rieze Straeuli, Tanya Mostert, Kgomotso Mamburu, and Alicia Puren - were included in a provisional squad of 15 players to compete for the South African student team at the Cucsa Games (Southern African Student Games). This squad will soon be reduced to the 12 players who will represent their country in Bulawayo, Zimbabwe, from 1 to 6 August.

No Protea can be selected for this student team. A fifth Kovsie, the goal shooter, Dénielle van der Merwe, was also selected for the initial squad, but had to withdraw due to a serious leg injury.


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