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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Council approves Transformation roadmap

2007-06-08

The Council of the University of the Free State (UFS) today (Friday 8 June 2007) approved a comprehensive Transformation Plan in an effort to deepen and accelerate transformation at the UFS.

According to the Rector and Vice-Chancellor of the UFS, Prof. Frederick Fourie, transformation projects will be undertaken in key areas of university life, such as:

the institutional culture of the UFS;
the core academic business of the university ;
governance and management of the institution;
as well as a specific focus on employment equity.

Prof. Fourie said the UFS now has a very comprehensive transformation roadmap of what must be done, when it must be done and who is responsible for implementation.

“In other words, we have a do-able plan of action”, said Prof. Fourie. He said the plan is based on the belief that the UFS should treasure diversity as a source of strength and quality.

The plan is an outcome of several consultative processes, including the work of a Transformation Plan Task Team that was specifically established to do the initial thinking and liaison with stakeholders to map out critical transformation issues.
He said the overarching objective of the plan is to establish the UFS as an excellent, non-racial, non-sexist, multicultural and multilingual university, where all staff and students can experience a sense of belonging.

Prof. Fourie said one of the top priority projects of the plan has already been achieved, namely the approval by the UFS Council of new policy guidelines to increase diversity in student residences.

The new policy guidelines were approved by the Council today (Friday 8 June 2007) and are grounded in an educational approach that is grounded in the benefits of learning and living in a diverse environment.

Other projects outlined in the Transformation Plan include among others:

ongoing diversity sensitisation for staff and students
an investigation into the possibility of a diversity module for first year students
a project to establish the key elements of and ways of cultivating a sense of belonging among staff and students.

In the academic terrain the plan seeks to heighten the responsiveness of the UFS as a research institution specifically with regard to the New Partnership for Africa’s Development (NEPAD), the Millennium Development Goals of the United Nations as well as the Accelerated and Shared Growth Initiative for South Africa (ASGISA), and the HIV/AIDS pandemic among others. The inclusion of indigenous knowledge systems in curricula as far as is possible will also be investigated.

Media release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
8 June 2007

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