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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS Rector gets reappointed

2007-06-08

The Council of the University of the Free State (UFS) today unanimously (Friday 8 June 2007) extended the term of Prof. Frederick Fourie, Rector and Vice-Chancellor of the UFS, for a further five years.

Prof. Fourie was appointed on 1 January 2003 in this position and his current term appointment will expire on 31 December 2007. The extension of his five-year term as Rector and Vice-Chancellor will come into effect on 1 January 2008. .

“During the course of his term Prof. Fourie clearly demonstrated that he has the competencies and abilities to manage the recent strong growth phase of the UFS and to further develop the UFS to be a modern university,” said Judge Faan Hancke, Chairperson of the UFS Council.

“His commitment to quality, integrity, justice, non-racialism and non-sexism are qualities that will be crucial to addressing the strategic objectives and priorities of the UFS,” said Judge Hancke.

According to Judge Hancke, Prof. Fourie’s confrontation of and commitment to two of the most important challenges facing the UFS also played a role in the Council’s decision to extend his term. These challenges are:

The institutional charter as key to successful, high-quality transformation and social robustness in the context of diversity; and
The strategic clusters as key to a word-class research and teaching profile, academic quality and robustness.

A diversely compiled committee with a balanced representivity made a unanimous decision to submit the extension of Prof. Fourie’s term to Council today for approval. The evaluation committee comprised of among others the chairperson of Council as the presiding officer, the vice-chairperson of Council, other Council members who are not employees of the UFS and representatives of Senate.

The process comprised of the evaluation of Prof. Fourie’s work performance and competencies within a broad framework of the strategic aims of the UFS.

According to Judge Hancke the evaluation committee considered aspects such as the staff profile of the UFS; the vision, mission, values and strategic priorities of the UFS and Prof. Fourie’s vision for the UFS; the inherent post requirements of Rector and Vice-Chancellor; the outcome of the evaluation discussion with regard to Prof. Fourie’s successes during his term as Rector and the future challenges for a rector before the recommendation was made to Council.

“On behalf of Council I wish to congratulate Prof. Fourie with his appointment and wish him all of the best with his task to take the UFS to new heights,” said Judge Hancke.

Media release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
8 June 2007

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