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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS tightens links with Netherlands’ Dronten University
2007-08-10

 

The University of the Free State (UFS) and CAH Dronten Professional Agricultural University, the Netherlands are expanding and strengthening the relationship between the two institutions. The focus of the cooperation will initially be within the Departments of Agricultural Economics and Animal, Wildlife and Grassland Sciences.

Prof. Herman van Schalkwyk, Dean of the Faculty of Natural and Agricultural Sciences, visited Dronten recently to investigate the possibility and feasibility of a more formal linkage between the two institutions. That was followed by a visit from Dr Will Beckering to the UFS where a letter of undertaking was signed, paving the way for the establishment of a memorandum of understanding and implementation agreements.

Both the institutions share an interest in the training of emerging farmers; the carrying out of an agricultural skills development project; short-term visits of staff for consultations and lecturing; formulating and implementing projects on capacity development to broaden access to professional education; exchange of students for study programmes, placement projects; curricular development, more especially the possibilities of developing a joint master’s degree programme; and identifying the possibilities of the use of e-learning in joint educational programmes.

Signing a letter of understanding, were, from the left, front: Dr Will Beckering from Dronten and Prof. Herman van Schalkwyk, back: Dr Aldo Stroebel (Head: Internationalisation) and Prof. Izak Groenewald (Director: Centre for Sustainable Agriculture).

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