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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Ex-SRC Reunion 2005
2005-01-14

The University of the Free State (UFS) is celebrating it centenary with the theme 100+. This celebration does not only focus on the past, but especially on the future for the next 100 years. The conclusion of the Centenary year will be held on 28 January 2005 together with Kovsie Day, a joint project with the UFS Centenary Festival, Student Representative Council and Rag, and includes a huge “Potjiekos” Festival.

This closing function is, however, the beginning of the future festival which reaches its climax from 4–6 February 2005. During the weekend, an SRC Reunion will be held to which all ex-SRC members are personally invited.

The weekend program briefly includes the following:

Friday, 4 February 2004

09:00 Official opening of the University with a message by the Vice-Chancellor and Rector, Prof Frederick Fourie

11:00 A massive campus photo of all on campus

19:00 Through the night together with Rag.

Saturday, 5 February 2004

08:30 Champagne breakfast at the Thakaneng Bridge

10:00 Official attendance of the Rag Procession

19:00 SRC Dinner at the Centenary Festival Complex

Sunday, 6 February 2005

18:30 A special combined Dedication service at the Red Square (Rooiplein).

It will be a great privilege for the UFS to welcome all SRC members of the past 100 years. RSVP no later than 14 January 2005 to Nicolaas du Plessis. The costs will be indicated on the RSVP form.

N.B.: The UFS would be pleased to reach all ex-members. Should you be in contact with any other members, please send this information to them or contact me at the necessary contact numbers. For more information please contact me at 084 955 0875 or Elize Rall at 051-401 3382.

Nicolaas du Plessis

SRC Officer

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