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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS Council confirms decision to integrate student residences

2007-09-14

At its quarterly meeting held today (Friday, 14 September 2007) the Council of the University of the Free State (UFS) confirmed the decision taken at its previous meeting that the student residences of the UFS should be racially integrated.

The decision was taken with an overwhelming majority with only one vote against it and will be implemented in January 2008.

The Council tabled and noted the resolution of the Convocation of 11 September 2007 concerning the Council’s initial decision of 8 June 2007 and urged the management to continue to be sensitive, empathetic and inclusive in dealing with the concerns and views of all stakeholders.

The Council also gave all interested parties the assurance that any suggestions that could assist in the successful implementation of its decision would be considered and called once again on all stakeholders to make proposals to the management of the UFS so as to ensure a well-managed process of integration and managing diversity in residences.

In this regard it welcomed the suggestion made by the alumni of the UFS for the introduction of a Diversity Scorecard for residences which would include a multi-dimensional range of indicators and incentives for residences. This could include the diversity profile of a residence, the academic performance of the students in a residence, inter-residence activities and community service projects launched by students.

According to the Rector and Vice-chancellor of the UFS, Prof. Frederick Fourie, the Council hereby also restated the educational motive for the integration of residences, which meant that from an educational point of view, students who had the knowledge and skills to manage diversity would have a distinct advantage in the workplace and in life.

“Today’s decision is a major step forward for the Council and the UFS to achieve a broad consensus around the promotion of diversity at the UFS and in its residences, as the institution has always been committed to giving the best education to students in a diverse and non-racial environment. I would like to call on current students, prospective students, parents, alumni and other stakeholders to make this work in the best interests of the university and its students,” Prof. Fourie said.

He added that the UFS had established several task teams comprising staff and students to implement the Council’s decision of 8 June 2007 and that much work had already been done to identify critical areas and tasks ahead of implementation in January 2008.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
14 September 2007

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