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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS graduates encouraged to continue their legacy

2016-04-25

A total of 3681 qualifications, from seven different faculties, were conferred between 12 to 15 April 2016 at the University of the Free State Autumn Graduations on the Bloemfontein Campus.
Photo: Evert Kleynhans

Photo Gallery
Graduation Video Clip

“You cannot let your legacy stop here. Use your qualifications to change the life of others.”

This was the call from Dr Muavia Gallie, a guest speaker at one of the Autumn Graduations on the Bloemfontein Campus of the University of the Free State (UFS). He is a School-Turnaround strategist and educational activist.

He was the speaker on 12 April 2016 at the Faculty of Education graduation ceremony in the Callie Human Centre. According to Dr Gallie and other speakers at the graduations, graduates need to use their qualifications for the good of South Africa.

A diverse group of graduates

A total of 3681 qualifications were conferred in seven faculties between 12 and 15 April 2016, the week of ceremonies comprising eight sessions. It was four days of festivities with friends and families gathering to celebrate with graduates.

The large number of graduates consisted of a diverse group. According to Dr Khotso Mokhele, Chancellor of the UFS, the group passing with distinctions was also much more diverse than in past years, especially in the number of female students.

Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS, said graduation ceremonies remain the most special days on the UFS calendar.

A total of 22 students from the Center for Universal Access and Disability Support also graduated during the week.

Work for next generation

Sello Hatang, the speaker on 12 April 2016 at the Faculties of Health Sciences, Law, and Theology ceremony, echoed Dr Gallie’s sentiments; “As you leave this university, your work begins for the next generation; to serve the people you care about in any way possible,” said Hatang, the Chief Executive of the Nelson Mandela Foundation.

Other speakers included Dawie Roodt, the most referenced economist in the media in 2015, at the ceremony of the Faculty of Economic and Management Sciences on 14 April 2016. The speaker on 15 April 2016 at the ceremony of the Faculty of Humanities was Nikiwe Bikitsha, one of South Africa’s leading journalists and broadcasters.

Achievers

In the Faculty of Natural and Agricultural Sciences, Madri Brink (Baccalaureus Scientiae Agriculture) received a Senate Medal for the best four-year Baccalaureus degree, while Kyla Hayter (Baccalaureus Scientiae Honores) won the Senate Medal for the best Honours student at the UFS. Willem Carel Brink from the Faculty of Humanities received a Senate Medal for the best three-year Baccalaureus Degree.

Deans’ medals awarded by the UFS.

Also see videos of the respective guest speakers:
Dr Muavia Gallie
Sello Hatang
Dawie Roodt
Nikiwe Bikitsha

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