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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Harmony contributes to Right to Learn campaign
2016-04-28


Harmony, a residence on the Bloemfontein Campus of the University of the Free State, recently made a contribution to the Right to Learn campaign. From left is: Tiisetso Magampe, Residence Assistant Finance at Harmony, Pulane Malefane, Harmony Residence Head, Sikhulekile (SK) Luwaca, Student Representative Council (SRC) Associations, and Johan Diedericks, Harmony SRC Guardian. Photo: Palesa Matsolo.

Harmony, a residence of the University of the Free State (UFS), recently used a breakfast for academic achievement to also make a contribution to the Right to Learn Campaign. The first-year residence on the Bloemfontein Campus of the UFS donated R6 300 to the campaign, which was started in response to the dire need for financial relief for academically deserving students from underprivileged backgrounds.

 

On 9 April 2016, the event was concluded with a Right to Learn poem and the handover of a cheque to the Student Representative Council (SRC) towards the campaign. The SRC launched the Right to Learn campaign on 30 October 2015 as a supplementary initiative to the #FeesMustFall movement. The proceeds will be channelled towards reducing the number of students who will face de-registration in 2016, to the SRC textbook bursary, and to food bursaries.

 

According to Pulane Malefane, Head of Harmony Residence, the breakfast was held to celebrate the academic achievements of the residence. Harmony prides itself on academic excellence, and instils this value into its first years at the beginning of the year.

The best academic achievers were recognised, according to their performance during matric. This was done in order to encourage the students to keep on excelling at university.

Harmony also acknowledged its student leaders motivating the first–year students.

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