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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

“A night of celebration” – Dr Van der Merwe
2016-05-04

Description: “A night of celebration” – Dr Van der Merwe Tags: “A night of celebration” – Dr Van der Merwe

The University of the Free State Faculty of Health Sciences held its annual prize function on 11 April, to celebrate the achievements of its top students from the three schools within the Faculty. Dr Lynette van der Merwe, undergraduate programme director at the School of Medicine, described the night as a celebration of success on many fronts.

The School of Medicine, Nursing, and Allied Health Professions gave students various awards, medals, and trophies for their academic performance and achievements in 2015.

Students encouraged to seize the day

Professor William Rae, Head of Medical Physics at the School of Medicine, was the occasion’s guest speaker. He encouraged students to use the limited time each one of them has in the world to the best of their abilities by always seizing the day. “As prize winners, be leaders, changers in the world. Seek more, appreciate diversity, and mingle with people different from you; always overflowing with joy,” concluded Prof Rae.

Best overall students

Belinda Meyer received the award for best final-year student in the School of Allied Health Professions. Hailing from Potchefstroom, Meyer obtained her Bachelor in Occupational Therapy degree with distinction, and was nominated as the top achiever of her year.

In the School of Medicine’s undergraduate medical programme, Pieter Jan Louw was recognised as the final-year student with the highest academic achievement in all study years. He went on to receive his degree cum laude.

Michelle Horvath, a BSocSc Nursing student, received an award for being the student who displayed the most professional growth during her training. Her years of study were described as being characterised by perseverance and a sense of duty and professionalism.

And lastly, the trophy for the student with the best results in a first Bachelor’s degree in the Faculty was awarded to Karl Nicholas Sachse, who completed his degree in BMedSc (Radiation Sciences) cum laude. Recognised as one of the top five students in his first, second, and third years of study, Sachse is currently doing his BMedSc Honours in Medical Physics.

The evening carried with it its own special ambiance as achievements were celebrated by students, their families, and staff members from the Faculty.

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