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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Drama students awarded National Arts Council bursaries
2016-05-04

Description: Drama students awarded National Arts Council bursaries  Tags: Drama students awarded National Arts Council bursaries

The National Arts Council (NAC) has awarded R100 000 to 10 Drama students at the University of the Free State (UFS). Eight years after its establishment in 2005, the NAC has partnered our university in funding academically-deserving students needing assistance with tuition. To date, our undergraduate students have benefitted from more than R800 000.

Prof Nico Luwes, Head of the Department of Drama and Theatre Arts, who applies to the NAC at the end of each year on behalf of students, welcomes the funds: “Quite a lot of our students would not have been able to complete their studies without assistance from the bursary scheme.”

As a result of this financial injection, South African schools also gain. “Some students then enrol for a higher education diploma, and they then teach Arts and Culture at schools. Hence, there is a whole new generation of Arts and Culture teachers who are now entering the school system,” said Prof Luwes.

Mbuyiselo Nqodi, a second-year BA Drama and Theatre Arts student, would not have been able to enrol at the university in 2015, had it not been for the NAC.  “Without the bursary, I would not have been admitted into the university. It helped a lot because R10 000 can go a long way.”

Pursuing its mandate to support and develop South Africa’s arts, culture and heritage sector, the NAC awarded 117 bursaries to arts students and tertiary institutions for the year.  A total of R5 million has been allocated for 2016, a 10% increase on the previous financial year.

According to the NAC Chief Executive Officer, Rosemary Mangope, one of the aims of the NAC is to provide support to students who will contribute to the arts and culture industry in a meaningful and sustainable manner.

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