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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Former UFS Dean awarded SAAWK medal for contribution to Bible translation work
2016-05-09

Description: Prof Hermie van Zyl Tags: Prof Hermie van Zyl

Prof Hermie van Zyl
Photo: Eugene Seegers

Prof Hermie van Zyl, former Dean of the Faculty of Theology at the University of the Free State (UFS), was recently awarded the Ds Pieter van Drimmelen medal by the South African Academy of Science and Arts (SAAWK) for his contribution to Afrikaans Bible translation and other translation work.

Prof Van Zyl was part of the team that published the Interlinear translation of the Bible (New Testament) in Greek and Afrikaans. This translation takes the reader from the original text (Greek), to an almost verbatim version, to a rough translation, and, ultimately, to a more polished, finished translation in the target language of Afrikaans.

Other translations Prof Van Zyl has been involved in include the Afrikaans Bible for the Deaf (published in 2008), the direct translation of the Bible (of which the New Testament and the Psalms have already been published), the New Living Translation, the Parallel New Testament, and the Reference Bible. He is the first lecturer from the Faculty of Theology at the UFS to receive an award from the SAAWK.

“It is a wonderful privilege and an honour and really came out of nowhere,” said Prof Van Zyl. He added that he is grateful that, amongst all the wonderfully talented people at the UFS, he could make a modest contribution. He mentioned that the collegial conversations, seminars, and other discussions in the faculty over the years, were very stimulating. He singled out Prof Jan du Rand and Prof Francois Tolmie (another former Dean of the Faculty and long-time colleague in the department of New Testament Studies) as inspiration.

The official presentation of the medal will take place in the Atterbury Theatre in Pretoria on 29 June 2016.

Prof Van Zyl was employed in the Faculty of Theology at the UFS for 29 years until his retirement in 2013. He is currently a Research Fellow in the Department of New Testament, and still lectures on occasion.

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