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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Ecofeminism a possibe solution to impending famine

2016-05-12

Description: Ecofeminism Tags: Ecofeminism

Dr Inge Konik (right) is pictured with her postdoctoral supervisor, Prof Bert Olivier, Senior Research Professor at the Department of Philosophy.
Photo: Valentino Ndaba

In view of the environmental and social problems faced in South Africa today, researchers such as Dr Inge Konik are hard at work mapping these issues and seeking long-term solutions. Dr Konik, a lecturer in the Department of Journalism, Media and Philosophy at the Nelson Mandela Metropolitan University (NMMU) shared her views in a presentation on 6 May 2016. She spoke about revaluing indigenous ways of life and subsistence-focused lifeways, linking this to materialist ecological feminism, or ecofeminism for short.

Dr. Konik’s presentation, hosted by the Department of Philosophy at the Bloemfontein Campus of the University of the Free State (UFS), was entitled: “Transversal reflections on ecological feminism and ubuntu.” The research underpinning the presentation derived from Dr Konik’s doctoral thesis which was supervised by Ariel Salleh (University of Sydney) and Andrea Hurst (NMMU).

Dr Konik’s research suggests that ecofeminism - which is a convergence between environmentalism and feminism - may hold the answers to the question of how we may work against environmental and social injustices. She also proposed that society look back toward subsistence communities of the past, and those currently being marginalized in our industrial societies, and linked the values evidenced in the practices of these communities to the African philosophty of ubuntu. In order to solve complex contemporary challenges Dr Konik suggests that we combine these seemingly disparate theoretical frames - ubuntu and ecofeminism - by applying a transversal approach, which involves openness to dialogue between traditions.

“My focus was on ecological feminism and critical theory and very specifically on South Africa, given the challeges South Africa faces - the environmental and social challenges and what kind of frameworks would be helpful,” said Dr Konik, who will officially become a postdoctoral research fellow at the department as of July 2016.

Prof Pieter Duvenage, Head of the Departement, stated that compelling research outputs are anticipated from Dr Konik as a fellow.

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