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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Meet our Council Members: Derek Foster, ethical and responsible leadership role model
2016-05-18

Description: 2016 05 18 Derek Foster Tags: 2016 05 18 Derek FosterMr Derek Foster
Photo: Stephen Collett

Derek Foster was elected to the Council of the University of the Free State (UFS) in October 2012. He was the first Chartered Accountant (South Africa) to be appointed to Council because of the role he could play through his training, background, and experience. In particular, it was his knowledge of corporate governance, ethics, and reporting that led to his serving currently on the Audit and Risk Committee, the Finance Committee, and the Investment Committee of Council.

This Kovsie alumnus qualified as chartered accountant at the UFS in 1978. During his student years, he played rugby for Oud-Studente, and served in the Evening Student Representative Council.

Until December 2010, Derek was a partner in PricewaterhouseCoopers, which he joined in 1972 as a rookie when the company was still known as Meyer, Nel and Co. Nowadays, he is a business consultant and company director, serving on the boards of NWK Limited, Cancer Association of South Africa (national), and Samba Cooperative Limited.

His background and knowledge of auditing shine through strongly when it comes to the manner in which he sees his role as Council member. “The contribution which I can make to the Council of the university is to ensure that management executes strategy and policy appropriately, as formulated and approved by Council, in the best interest of the university community. Of course, this should be done in an ethical, sustainable manner, taking into account the risk environment we find ourselves in. We need to provide ethical leadership, and ensure that the UFS is a responsible corporate institution,” he says.

Work obligations are keeping him very busy, but his four grandsons are equally high on his priority list. He met his wife, Sally, at Kovsies, another reason why the university is close to his heart. “Everything I do, I want to do with enthusiasm and passion, and I want to make a difference wherever I go. I would also like to be a good grandfather, and set a memorable example to my grandchildren,” he says.

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