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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS warmly welcomes prospective students at Open Day
2016-05-19

Description: 2016-05-14 Open Day Blfn Tags: 2016-05-14 Open Day Blfn

Prospective students of 2017 were treated to an Open Day filled with various activities on the Bloemfontein Campus of the University of the Free State.
Photo: Johan Roux

"There is a great deal of political and financial pressure on universities in South Africa, and that is exactly why the country’s future leaders need to be trained at the top universities."

With these words, Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), welcomed prospective students in the Callie Human Centre on the Bloemfontein Campus as part of the Open Day held on 14 May 2016. The UFS is a place where students can fulfil their dreams.

Learners were welcomed warmly on a cold day filled with various activities, and invited to become part of the Kovsie family. Prospective students were treated to many surprises, like a laser show and a performance by South African Music Award-nominated artist, Kyle Deutsch, who performed his popular crowd hit, ‘Back to the beach’, at the informal welcoming ceremony.

Examples of true Kovsies

Prof Jansen said at the official welcoming that graduating from the UFS does two things: It gives a student a Kovsie degree, and it helps to make them decent human beings in a divided country. He encouraged the learners to be as humble as the World 400m champion, Wayde van Niekerk, and to love without borders like Tanya Calitz, the Kovsie Dux of 2015. They are examples of what it means being a true Kovsie.

An information centre – which included on-site applications and a stall with KovsieGear merchandise – was stationed in the H van der Merwe Scholtz Hall, while residences and student associations also had stalls on campus. In the Main Building, parents were able to meet Prof Jansen.

Deans and faculties encourage

Apart from various presentations and interaction with staff, the learners were also welcomed by the deans of their faculties. Prof Danie Vermeulen, Dean of the Faculty of Natural and Agricultural Sciences, said they must study what they love. “Live your own dream. That is why you come to university.”

“The UFS Faculty of Education is a training centre for leaders. We develop leaders with a commitment to serving the community,” said Prof Sechaba Mahlomaholo, Dean of the Faculty of Education.

Click here to see a highlights video of the Bloemfontein Campus Open Day, or here for a video of the Qwaqwa Campus Open Day.

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