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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS Faculty of Theology hosts expert on African Traditional Religion (ATR)
2016-05-20

Description: African Traditional Religion  Tags: African Traditional Religion

Dr Nokuzola Mndende, Prof Fanie Snyman (Dean of the Faculty of Theology), and Dr Luvuyo Ntombana (Department Head: Religion Studies)

Dr Nokuzola Mndende, an acclaimed theologian, researcher, and practitioner of African Traditional Religion (ATR), is often called upon in the media to offer her expert opinion or participate in interfaith panel discussions. Thanks to an initiative from the postgraduate diploma class in the Faculty of Theology and the efforts of Dr Luvuyo Ntombana (Department Head: Religion Studies; Faculty of Theology), Dr Mndende accepted an invitation to present her paper, “From the periphery to the centre: African Traditional Religion in a democratic state”, on the Bloemfontein Campus of the University of the Free State (UFS). In his opening remarks, Dr Ntombana stated that he was heartened by his students’ desire to be “co-workers in knowledge production” by engaging with Dr Mndende.

Dr Mndende’s contention is that African Traditional Religion (ATR) was suppressed throughout colonial times, and, despite a 22-year-old democracy, continues to be moved to “beyond the periphery” by what she terms “spiritual subsets”; those who strive to amalgamate their African Traditional Religion rituals with the practices of Christianity. Quoting statistics from a 1995 survey by the SABC, she stated that ATR is a minority in its birthplace (with only 5% representation), and posed the question: “If ATR is a minority in its place of birth, where is it a majority?” Her presentation put forward the need to study and interpret ATR introspectively, but acknowledged that more “homework” would be needed in this regard.

Dr Mndende thanked the university, Dr Ntombana, and the Dean of the Faculty of Theology, Prof Fanie Snyman, for inviting her, and expressed a desire for the relationship with the UFS to continue.

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