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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

KovsieFit caters for all

2016-05-30

KovsieFit offers a new service to students and staff for keeping fit. Photo: Charl Devenish

Students on the Bloemfontein Campus of the University of the Free State (UFS) can now work in a gym session between classes, and staff can do the same before or after work.

This is due to KovsieFit, a commercial gymnasium, which will be taking in its first members on 30 May 2016. The gym is located in the Callie Human Centre and is a project which has been a long-time dream for the UFS.

UFS boasts three gymnasiums

For the last couple of months, a lot of hard work went on behind the scenes. Kobus Calldo, conditioning coach at KovsieSport, says everybody involved with the process is happy that KovsieFit is a reality. According to him KovsieFit “is looking good and everybody involved is very satisfied” with the final product.

KovsieFit will be open Mondays to Fridays from 05:30 to 19:30, and on Saturdays from 07:00 to 11:00. Prospective members will have to undergo health screenings before they may join. KovsieFit also has lockers available. The gym will be managed by a committee.

The High Performance Centre of the UFS, where athletes and sports teams are training, is located next to KovsieFit. At the beginning of the year, KovsieSport’s offices also moved to the Callie Human Centre. A third gymnasium, the Sports Science Centre – the former Biokinetics gymnasium – is located next to the Mabaleng Building. This will mainly be used as a rehabilitation centre.

Service to university community

According to Calldo KovsieFit caters for all and offers the same service to its members as any other commercial gymnasium. The target mark is primarily students and staff, and then the rest of the city.

“It is cheaper and conveniently close to the residences for students on campus. Staff members can have a gym session during lunch or before or after work.”

Wide variety of exercises

“We offer spinning, pilates, aerobic, zumba, and all those type of classes too. We will start with four classes a day until business picks up,” Calldo says.

KovsieFit also offers aerobic apparatus such as treadmills, rowers, and electric bicycles. A gymnasium circuit, two Olympic platforms, and different types of weights and machines are also available.

How to join KovsieFit and more information about packages.

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