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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Award-winning photographer exhibits ravages of war, 25 May 2016 until 17 June 2016
2016-06-02

Description: Unsettled exibition Tags: Unsettled exibition

The ruins of the Dimbaza Border Industrial Park built
in the 1970s as a source of cheap labour for industrialists
and ostensible employment for Ciskei Homeland citizens.
This industrial zone collapsed after 1994.
Photo: Images courtesy of the Galerie Seippel. 
All images © Cedric Nunn

Cedric Nunn’s latest photographic exhibition, Unsettled: One Hundred Years War of Resistance by Xhosa Against Boer and British, opened on 25 May 2016 at the Johannes Stegmann Art Gallery of University of the Free State, and will run until 17 June 2016. Since 2014, the exhibition has travelled through South Africa and the USA as well as Germany.

The photographer, documentary film-maker, and artist’s photographic journey was launched in the early 1980s in Durban. In 2011, he won the first FNB Joburg Art Fair Award.

Narratives of the victors and the vanquished

Unsettled deals with the nine wars that Xhosa people were subjected to between 1779 and 1879 in their fight against Afrikaner and British colonial settler forces. Nunn’s art seeks to instigate social change, and highlight lesser-seen aspects of society.

The work emanated from his awareness of a notable gap in the telling of this piece of South African history, as well as the fact that, to date, little has been done to memorialise these acts of colonial aggression and Xhosa resistance. He decided to document the land where these struggles took place.

“Through revisiting this painful past in the contemporary scenes of today, this work attempts to place the present in its factual context of dispossession and conquest,” said Nunn.

Unsettled
forms the first component of what will be a trilogy. The next component will address the legacy of colonial dispossession through “bringing ‘the first inhabitants’ back into the picture by giving a select number of self-describing Khoi, Griqua, and San or Bushmen a contemporary face and presence”. The final component will look at slavery.

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