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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Mafuma aims at elusive tournament victory with Junior Springboks

2016-06-03

The University of the Free State’s Mosolwa Mafuma
recently scored five tries in the Junior Springboks’
three practice matches against a Golden Lions U20
invitation team, a Maties team, and the
South Western Districts. Photo: SASPA

He has never won a rugby tournament, so Mosolwa Mafuma has only one goal: to win the Junior World Cup as Junior Springbok in England.

Even though the 20-year-old Shimlas wing has achieved success, and it is pleasing to excel individually, he believes it is more satisfying when his team triumphs. According to Mafuma, who could just as well be an athletics star, he wants to help the South African U20 team take a different approach.

He and the prop Kwenzo Blose are players from the University of the Free State who will represent the Junior Springboks from 7 to 25 June 2016 in Manchester. The team will play the first of three group matches on 7 June 2016 against Japan in the Academy Stadium.

New approach for SA U20 team
Mafuma, who was Player of the Tournament in his first Varsity Cup in 2016, says the Junior Springboks are well prepared. “We have the skills, and the structures at the Junior Springboks are different than before. There is not just one game plan like playing with big guys. We want to try new things and have a different approach.”

It is with this team that he wishes to achieve something. “It is one thing to be able to say that you are the Player of a Tournament, but your team did not win. I have not won something at school (with St. Benedict’s Boys College in Johannesburg) or this year with the Shimlas.”

Speedster on athletics track
The speedster is one of only a few rugby players who also have a profile on the IAAF website. His fastest time in the 100 m is 10.37 seconds (a national U17 record) and 20.37 s in the 200 m.

In high school, this first-year Psychology student played rugby during winter and took part in athletics during summer. Only at the end of Grade 11 did he started focusing on rugby. “I was more of an athlete than a rugby player,” he says.

It is no coincidence that the nickname he acquired due to his speed, is Dash. His other nickname, Senkie (derived from the Afrikaans word ‘seuntjie’) he received as a child from his parents because he was such a small child.

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