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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Strydom helps establish SA in international clarinet arena
2016-06-07

Description: Danré Strydom Tags: Danré Strydom

Danré Strydom, clarinet lecturer in
the Odeion School of Music at the
University of the Free State, was
named national chairperson to
represent South Africa in the
International Clarinet Association.
Photo: Odeion School of Music.

Her appointment holds international benefits not only for the University of the Free State (UFS), but also for the rest of South Africa’s clarinet community.

This is the view of Danré Strydom, clarinet lecturer in the Odeion School of Music (OSM) at the UFS, on her appointment as South African chairperson of the International Clarinet Association in Columbus (Ohio), America.

It is no coincidence, therefore, that the OSM, with Strydom at the helm as Buffet artist, will present an international clarinet festival on the Bloemfontein Campus from 4 to 8 October 2016. During the International Clarinet Extravaganza, a first for South Africa, world-renowned clarinet players like Eddy Vanoosthuyse of Belgium, Marco Mazinni of Peru, and Sun Zhen of China, will perform.

More contact with overseas representatives
“South Africa’s clarinet community is fairly distanced from the rest of the world,” says Strydom. “In places like Europe and the USA, it is easy to attend a variety of masterclasses, research opportunities, and clarinet festivals.” Her appointment means that she will have more contact with representatives from other countries. “It is also important for composers from South Africa to have their work performed beyond our borders.”

The purpose of the International Clarinet Association is to support projects that benefit clarinet players. She also writes for the association’s journal.

Strydom, who is completing her PhD this year, was honoured some seven months ago with the elite international accomplishment of Buffet artist. She is the first South African to represent Buffet-Crampon.

Clarinet festival offers additional opportunities
Strydom says the clarinet festival hosted by the UFS is “a wonderful opportunity to put the UFS, OSM, and South Africa on the map for clarinet performance, education, and research.”

The purpose of the festival is to expose South African clarinettists and educators to international trends, and to learn from the best in the world. “The festival will prove that the current education, compositional techniques, standard of players, and the quality at academic institutions can compete with the rest of the world. I also believe it will provide opportunities for students to connect with international players and, in that way, open doors for possible postgraduate studies or concert opportunities overseas.”

Watch videos of Strydom:
Video 1
Video 2

Click here to watch other videos of the OSM.


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